Magazine's version of TiVo?

Have you ever noticed on the cover of some major magazine publications such as Vanity Fair, the page numbers that take you right to the article?

In my opinion, this is the magazine industry's version of TiVo. They enable the viewer, in this case a passive reader, to simply flip past the print ads and go right to the article.

If you have an opinion on magazine's ad-zapping tactics, please add a comment.